Why your website needs to be mobile optimized

Why your website needs to be mobile optimized, the visitors are no longer behind the desktop PC. They are increasingly looking at web shops and websites with their mobile phone, tablet or another device. More than 60% of search results are on a mobile device. Usually, a site looks fine, but it can be improved by making the website so that it optimises for the device on which it is viewed. Responsive design as we call it in the profession. The advantage is that the content of the page can be tailored to the visit and the focus of the visitor can be placed on that which is important at that moment.

Why your website needs to be mobile optimized

Responsive design for Accelerated Mobile Pages is a design that changes the scale of the device on which the site is viewed. This differs from desktop design because it sets up a separate environment purely for the mobile user. Two environments must be maintained and the content must be optimised for two environments. With responsive design, the layout has to be adapted to the device. So with the investment of one website you have a huge wide range. AMP website is a must-have in the future.

  • More than 20% of all searches on Google are currently mobile.
  • People start the day with their mobile phone, during office hours they are mainly active with desktops and in the evening's tablets dominate the internet.
  • Around 36% of e-mails are read on a mobile phone or tablet.
  • 61% feel more comfortable with a brand when they offer an excellent mobile experience.

Why your website needs to be mobile optimized

Consumers today expect a superior user experience on smartphones, in contrast to for example desktops. Consumers no longer expect a reduced version of a desktop website in 2018. No less than 41% of internet users with a bad mobile website experience, simply left to visit a competitor's website.

How does Google determine whether a website is mobile friendly?

  1. The readability of the content on the website. As a user, it is extremely irritating to have to zoom in to read the text. The solution is simple; ensure a suitable font. The most ideal size according to Google is 16 pixels.
    All visual elements on the website.
  2. All images easy to read? The clickable elements (buttons and/or links) far enough good and are they easily clickable?
    Are the technical elements on the website suitable? For example, Flash software is not longer supported on mobile Android devices in a few years, Apple's iPad and iPhone have never endorsed this software. If your website still uses Flash, it is in fact not accessible to mobile visitors. Sin!
  3. Is the speed of the website in order?
    The moment a website does not load fast enough, this immediately detracts from the user experience. There is a significant chance that the visitor will leave the site very quickly.
    Make use of a responsive website!
  4. With a responsively designed website, the display is adjusted based on the screen size of the device. Google recommends using this; the site will keep the same URL, will look the same on every screen and will always offer the same functionalities. It keeps the user experience the same regardless of the device used to visit the website.
    An additional advantage of a responsive website is that you only have to maintain one website and therefore do not have to create separate content. Of course, it is crucial that the content is SEO-proof.

Why your website needs to be mobile optimized

If you have a website that is created with WordPress and it is optimised, you can sometimes be disappointed. With WordPress, you often use plugins that provide interaction on the site. Unnoticed, they make multiple use of a heavy programming language (Javascript). As described, an AMP page is a version of an existing page that excludes codes that negatively affect the loading speed. The code has been cleaned up, and that results in faster pages. Delayed elements are replaced or even deleted. Third-party scripts are not automatically loaded, such as advertisements.

A very good experience, if you have a WordPress site, is AMPforWP. The AMP plugin is the best way to customize your WordPress web pages to the AMP standards. Once the AMP plugin is activated, it automatically creates AMP versions of all your messages. The process can literally not be easier, because there are no adjustment possibilities. All you have to do is add / amp / to the URL of a message to view the AMP version.

Previously, AMP pages did not support ads yet, but now thanks to the AMP ad (AMP for advertising). For example, ads from the AdSense and Doubleclick platforms can now be shown.

These are platforms from Google. AMP is constantly being developed further, so more and more sources of advertisements are likely to be supported. An AMP page can be seen as a stripped-down version as a good (mobile) alternative to the regular website. Websites with the AMP functionality consist of 3 components. These are the markup languages ​​AMP HTML, AMP JS and AMP Cache.

Why your website needs to be mobile optimized, the effect of AMP on findability in Google (SEO).
Google has more than 200 ranking factors. There are many speculations about exactly what that is and how big the role is that they would play. There is at least one thing that stands above the surface like a pole.

Factors that ensure good user-friendliness undoubtedly provide a boost to findability in Google. Shortening load times is user-friendly and this is something that AMP takes care of.

In the case of AMP you do not just get a better position, but even a striking place with an image in the carousel. AMP does not (yet) make a direct contribution to SEO, but this is only a matter of time if you ask us.

 

Altogether, these are the reasons why your website needs to be mobile optimized. In addition, it may also be that the average Google rating for a 'normal' desktop website can be improved by having an AMP version for mobile devices. It is a signal for the search engine that your user friendliness is important and that your website is optimized for this.