SEO tutorial WordPress from a freelance website designer.

This SEO tutorial WordPress is to make the Google Ranking factors more clear for a wider public. As a freelancer website designer, I have all the experience from punishing by Google to rank in Google! How to make SEO in WordPress is NOT difficult if somebody explains how to do it. WordPress is the most popular content management system (CMS) in the world to build and maintain websites.

WordPress is free and more than half of all websites with a CMS used WordPress. With this CMS system, you can create pages, fill and shape the layout of the site. WordPress works in your browser. So wherever you have internet, you can manage your website, blog or webshop. It does not matter what kind of computer you have. It's easy to use with many examples to find on the net.

SEO tutorial WordPress from a freelance website designer

To build and maintain a website you need three things.

  1. A domain name, such as https://jimthefreelancer.com or www.yourename.com.
  2. Hosting package. That is simply to rent a piece of space where the files of your website stand up.
  3. Also, a CMS (content management system) to build and maintain your website. We are going to use WordPress.

Do you like a high Google ranking position? Continue reading this SEO tutorial WordPress from a freelance website designer.

Then you have to check you're budget! In 2016 Google announced that it would like a faster internet with more quality websites. They have done several updates which are all essential for your ranking position, and you're web design budget. The first big update was to have a website that is smart media compatible. Your site has to work with all the smartphones and tablets. Preferable that you have a separate Accelerated Mobile Pages website, in short form AMP. More about that in the other post. The second grand update at the start of this year is the technical SEO state of you're internet website.

A critical factor in this update is the loading factor of your page or the speed of the webpage. The server response time is the first thing that Google Pagespeed Insights measured. Is the reaction speed lower than 200 milliseconds, congratulations you have earned a plus point in the google ranking factor.

SEO tutorial WordPress from a freelance website designer

You have basically the choice in 3 categories.

  1. Ready-made hosting with WordPress installed. Like this very fast WP-Engine. The plus here is fast and SEO friendly studiopress themes.
  2. Standard hosting with Apache and a PHP version. Some speed enhancers here can be SSD's web cache software like Redis, Memcached or Varnic. Explanation from wikipedia

    A web cache (or HTTP cache) is an information technology for the temporary storage (caching) of web documents, such as HTML pages and images, to reduce server lag. A web cache system stores copies of documents passing through it; subsequent requests may be satisfied from the cache if certain conditions are met.[1] A web cache system can refer either to an appliance, or to a computer program.

  3. Cloud server with several cpu's. This is the most expensive option, but is also the fastest web server. You need the knowledge to control the complete hosting software.

Become a member for €20 per month and I help you with setting up a fast webpage.

As a freelance website designer I run this website on a cloudserver for the fastest performence. Nginx have the reputation to be one of the fastest web servers, evidenced by the many benchmarks that is been implemented over the years. Also, the software uses much less computer memory and processor power than Apache. All this has the software due to its architecture: where Apache is thread-based, and therefore has to start a new process or thread for each request.

Nginx is event-based and can process multiple requests (events) simultaneously with a single operation. If you are not yet ready to switch from Apache, you can consider using Nginx as a reverse proxy. Here all requests are initially looked at by Nginx, but the software can refer specific requests - for PHP or CGI scripts for example - to Apache as desired, which then deals with the content and sends the result via Nginx to the client. For example, by having Nginx handle all static content directly, or placing dynamic content in a temporary cache, the pressure on Apache can be reduced.

SEO tutorial WordPress from a freelance website designer

In the next post, I will tell more about WordPress and how to become a better ( freelance ) website designer! Get the most of the investment in the long term! Do you like a high Google ranking position, become a member for €20 per month or let us do the job and have a fast website on this cloud server.